The Open Championship begins at Royal Birkdale today. Whilst we call it The British Open over here, for the last almost 150 years, it has been the premiere test of golf worldwide. Is that because of the courses, which generally have few trees and not a lot of water? No, I don’t think so. Really, it’s such a great test because of the ever-changing conditions. Teeing off, it may be sunny and warm. By the turn, it can be in the 50′s and rainy. The wind may come up – gale force winds at that – and just as quickly go away.
This morning, the conditions there are terrible. Rain. Wind. Chilly. Two golfers – each of whom has won a major championship before – quit at the turn because their scores were so bad they couldn’t take it any more. Now THAT’S a test!
How equipped are you and your company to deal with changing conditions? What happens when things turn to..um…British Open weather? I’ve found that many folks are not ready – they’ve packed for sunny and warm and have neither a plan nor the resources to deal with the change.
Thinking you can hit a 7-iron on the 165 yard hole today because you did so yesterday never works in golf. The wind, the heat, the humidity, your mindset – all have an effect on how you hit the ball and how far it carries. If you don’t pay attention to the changing conditions and have a plan to deal with them, you’re pretty much never going to win, no matter if it’s golf or business.