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| Neil N on Fadbook? |
As Emily Litella might have said, “What’s all this about integrated measurement? Why, all the people measuring media already measure everyone – Black, White, Asian, etc. What more integration do we need?” OK, so that’s not as good as “violins on television” but the point is we DO need more integrated measurement of all media. [...]
Filed under: Consulting, Thinking Aloud | Tagged: cisco, Diane Mermigas, digital media, emily litella, media, microsoft, navic, Nielsen, sony | Leave a Comment »
Over the course of my career, I’ve been involved in a lot of press releases. I’ve also spoken with quite a few reporters. Most of the time, I worked with the internal PR folks at my place of business. Most of them were very focused on telling the best story while staying on the right [...]
Filed under: Helpful Hints, Reality checks | Tagged: facts, media, pr, public relations, Reality checks | Leave a Comment »
