The Smell Test

Here’s the question for you this Foodie Friday.  Let’s say you pour yourself a nice hot cup of coffee and go to the fridge for some milk.  You notice that the “sell by” date has passed although it was only a few days prior.  What do you do?  If you’re like most folks, you do the smell test – you sniff the milk to see if it has an off odorand, therefore, might have something wrong with it.  It doesn’t have to be with foods that you think might be “off” either.  It’s a smart thing to give some produce – melons, for example – a quick sniff because the better, riper stuff has a fresher, more “melon-y” smell.

English: A profile of a beautifully shaped hum...

Image via Wikipedia

Of course, we don’t just use the smell test in the kitchen or the supermarket, and that’s the point today. Read more »

Are You A Snowman Or A Firefighter?

We had some snow here last weekend and as I drove around afterwards I saw a number of snowmen.  With the warmer weather this past week, many of them are gone now, victims of the rain and warmth.  Those that remain don’t look as they did when the conditions were optimal.  This, of course, triggered a business thought and a question we all might ask ourselves.

Snowman

Image by andreasmarx via Flickr

I’ve known a bunch of snowmen in business.  These are people who look terrific under optimal conditions but who melt away as soon as conditions change.  You know the types.  They’re the people who are standing tall when the presentation went well or sales are flowing.  As soon as things get a little warm – business takes a downturn, the boss is angry about something – they get a lot smaller.  Maybe they even fade away completely.  They can’t deal with changing or sub-optimal conditions.

Contrast a snow person’s (why limit this to men!) behavior with that of the firefighters among us.  These are the people who, when things are turning bad, run to the problem.  They ask “how can I help?”, not “where can I hide?”.   The next time an alarm goes off in your business life, part of handling the crisis ought to be taking note of who melts, who waits to be rescued, and who rushes at the problem.  The last group is the keepers.

Snowmen are fun to build but a disaster to have around the office.  Give me firefighters every time.  You?

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Split Personalities

All of us who are active online face, from time to time, digital overload.  As individuals, we might be active on Facebook, Twitter, LinkedIn, Google + and a host of smaller or emerging social sites such as Pinterest.  It can be exhausting – remembering to check-in, write a review, etc.  Companies and brands face a similar situation which is magnified many times over.  The big difference is I only have to worry about one account per platform and I’m…well…me!  I don’t have to monitor anyone else posting on my behalf.  The issues of social media guidelines, who owns a brand online, and how an employee’s activity online reflects on the company for which they work are big issues.

All of these came to mind as I read a new study from The Altimeter Group the other day.  Let’s see what you think. Read more »

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